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Post event analysis and review, working with various member of the organization to provide data and tracking as available
Increase brand awareness and engagement by driving street level activation and awareness
Execute strategy focused on driving brand relevance and authenticity through grassroots events
Increase customer lifetime value and retention through meaningful events, loyalty programming, and strategic partnerships
Manage internal and third-party promotional teams to execute events
Responsible establishing and maintaining customer relationships, mainly bar & restaurant partners, local event teams, and other meaningful partners in the betting and sports enthusiast space
Meet established objectives; monthly and annually including preparing presentations and proposals for various stakeholders
Follow and evolve the “Standard” event set up, including managing inventory of key items for execution across various stakeholders
Maintain on-going strategic outline that addresses various scenarios for events and bar & restaurant partnerships
Maintain an understanding of the SuperBook Sports technology, including the evolution of the product
Ensure partners have a keen understanding of our Responsible Gaming Messaging and adhere to those standards
Work with affiliate marketing team to create trackable opportunities for long term and short term partners, awarded for their success in growing the SuperBook Sports brand
Other Qualifications:
High School Diploma or GED required
2+ years of sales or event marketing experience required, experience within the consumer product industry preferred
Excellent written and verbal communication skills
Effective problem-solving skills with limited guidance in a fast-paced environment
Must be able to demonstrate through work experience, leadership, business knowledge, and the ability to envision a successful sales & events program
Knowledge of Sports Betting or Sports Marketing preferred
Valid Driver’s license required with access to transportation
Ability to travel nationally, 30-40%, work some nights and weekends, and able to adapt to flexible work schedules