Plan local marketing initiatives and coordinate execution with marketing support functions to manage results in assigned marketing geography.
Ideate, create, and manage local campaigns around tentpole events in sports calendar, aligning all available assets internally and with all partners (cross-functional management).
Own and manage key data points pertaining to Customer Acquisition, market share growth, and overall industry insights that impact Iowa business geographies; this includes reporting to key internal stakeholders and rolling up into the overall market summaries of the business as a whole.
Prepare and communicate results, internal and competitive insights, and upcoming goals via a market dashboard outlining information as requested.
Identify drivers and drags quarterly, including actual outcomes vs established goals.
Lead annual planning that rolls up to the overall goals and branding initiatives of the company.
Lead large event sponsorship and execution of high-profile events in various locations.
Lead brand amplification directly focused on driving new customer acquisition and player retention across a range of channels, including, but not limited to media management, sponsorships, influencer support, and large brand events.
Manage overall traditional media including, but not limited to, radio (traffic, buying, etc.), out of home, TV and others as needed. May include copywriting and traffic.
Support agency management.
Work directly with Creative Director and Content Director on development and execution of local creative as needed (radio, outdoor, print, etc.).
Identify and manage merchandising execution with key strategic partners.
Work in partnership the Digital Team to create brand moments that can be amplified through performance marketing tactics.
Manage marketing calendars through the lens of our high brand standards by geography.
Interpret and evaluate information related to sales, P&L, promotional evaluation, cost per player, understand competitive landscape, general economic trends, and qualitative/quantitative research.
Provide weekly, quarterly & yearly performance status to VP of Marketing.
Qualifications and Education
3-5 years Field Marketing, Media Buying or Sports Sponsorship Management experience.
Proficient in all Microsoft applications.
Graphics experience preferred but not required.
Effective communication skills and relationship building.
Excels at teamwork and influencer management.
Effective project management and organizational skills.
Must be available to travel nationally occasionally and within the state frequently.
Work schedule is based on flexible productivity and may require longer hours, weekend events, and other non-traditional work schedules.