Field Marketing Manager | Jobs with Micone Staffing Resources

Field Marketing Manager On Hold

Location: Tennessee Country: United States
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Danielle Badia

Danielle Badia is recruiting this position.

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Job Description

  • Plan local marketing initiatives and coordinate execution with marketing support functions to manage results in assigned marketing geography.
  • Ideate, create, and manage local campaigns around tentpole events in sports calendar, aligning all available assets internally and with all partners (cross-functional management).
  • Own and manage key data points pertaining to Customer Acquisition, market share growth, and overall industry insights that impact Iowa business geographies; this includes reporting to key internal stakeholders and rolling up into the overall market summaries of the business as a whole.
  • Prepare and communicate results, internal and competitive insights, and upcoming goals via a market dashboard outlining information as requested.
  • Identify drivers and drags quarterly, including actual outcomes vs established goals.
  • Lead annual planning that rolls up to the overall goals and branding initiatives of the company.
  • Lead large event sponsorship and execution of high-profile events in various locations.
  • Lead brand amplification directly focused on driving new customer acquisition and player retention across a range of channels, including, but not limited to media management, sponsorships, influencer support, and large brand events.
  • Manage overall traditional media including, but not limited to, radio (traffic, buying, etc.), out of home, TV and others as needed. May include copywriting and traffic.
  • Support agency management.
  • Work directly with Creative Director and Content Director on development and execution of local creative as needed (radio, outdoor, print, etc.).
  • Identify and manage merchandising execution with key strategic partners.
  • Work in partnership the Digital Team to create brand moments that can be amplified through performance marketing tactics.
  • Manage marketing calendars through the lens of our high brand standards by geography.
  • Interpret and evaluate information related to sales, P&L, promotional evaluation, cost per player, understand competitive landscape, general economic trends, and qualitative/quantitative research.
  • Provide weekly, quarterly & yearly performance status to VP of Marketing.
Qualifications and Education
  • 3-5 years Field Marketing, Media Buying or Sports Sponsorship Management experience.
  • Proficient in all Microsoft applications.
  • Graphics experience preferred but not required.
  • Effective communication skills and relationship building.
  • Excels at teamwork and influencer management.
  • Effective project management and organizational skills.
  • Must be available to travel nationally occasionally and within the state frequently.
  • Work schedule is based on flexible productivity and may require longer hours, weekend events, and other non-traditional work schedules.